Teaching an Old Dog New Mobile App Tricks
The Web seriously lags behind mobile-based design and needs to start catching up. For the past 20 years Web pages have been in a kind of stasis, relying on manic ADD-inducing page to page, link to link hopping. While connection speeds have been improving, browser technologies evolving, and user behaviors maturing, we’ve been complacent in accepting the website model as the height of design achievement.
Somewhere along the line we stopped challenging the standards for website design and experience. In the meantime, younger mobile app technologies found ways to adapt to slower loading, smaller screens, and greater user expectations. The result? Innovative and superior user experiences that are wow-worthy. It’s time to create a better Web experience by borrowing a page (or rather lack thereof) from mobile app designers and developers.
If we’re to embrace the elements that make mobile
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